I started my design journey by creating 3D environment art, and this quickly developed into an intense hobby for me back in high school. This was the first time I actually started to get a proper sense of where I wanted to go in my life and how I wanted to use that time, I was dead set on becoming an environment artist. But once I started university, something changed. Something new was presented to me. Something worth exploring even more than 3D art. I discovered graphic design, specifically poster and communication design. This was a completely new world for me, but then again felt curiously familiar.

I spent the next 2 years honing my graphic design capabilities and raising the bar of my creativity by merging it with my old hobby and a lifelong passion of photography and videography to develop my own style. That’s when I decided it was time to learn more than just the technical aspects of design practices and began dedicating more time to exploring brand communication.

I realized that a brand has its voice, and it needs to be treated with the utmost care, if it’s going to be able to share its story, while also staying recognizable and memorable