My recent summer internship brought me to Blazar Capital and their e-commerce platform titled “Project Nord”
The focus of the project was creating high-end minimalist poster designs for admirers of Scandinavian design, and each designer used their refined skill-set to develop posters alongside the creative directors guidance.
One of my assignments was creating a set of 5 double exposure poster designs showcasing the connections between subjects (humans and animals) and their environments.
Double exposures have always been a fascinating subject matter for me as a photographer. These images were capable of creating unparalleled beauty and horror at the same time. Imagery created this way brought out new methods in visual storytelling, allowing photographers to create far more complex and abstract atmospheres that would pull the viewer into their own little realm. My first encounter with this style was in the title credits of “True Detective” designed by the amazing Antibody, and since then, it stuck with me.
The designs were created by using imagery from stock photo sites (pexels and unsplash) and relied heavily on a central composition with plenty of white space to create a feeling of vastness and solidarity in each piece.
It was important to keep all of the designs within the “series style” although they were allowed to vary in colors and subject matter. Each would convey their own story with their environments and poses.
With 5 concepts to create, I decided to go for an approach that would showcase variations in environments, characters and tone, while still holding true to the style.
After extensive exploration of photographic databases I experimented with styles and combinations that would help me achieve the required effects.
For images with more depth, like “Winters Call” and “The First Step” I decided to utilize the subtle patterns in the animals fur and texture to combine it with elements in the scenery, e.g. combining the wolfs fur with mist above the trees to create a seamless transition.
While on more flat designs I decided to combine elements distanced from the main subject. This way the boat sailing away in “Smooth Sailing” creates a feeling of a vast ocean around the person, without showing it, as well as the birds flying away in “Push Away” to create the sky.
This project offered me the ability to experiment with double exposures on a different level and allowed me to push my creativity in creating a series of minimalist poster designs.
Looking back at it now, I would have loved to have had more time to actually go out and take my own photographs for this project and create a truly unique series, but maybe there will be more time for something like that in the future.
If you enjoyed this case study be sure to check out my other work as well, or if you are interested in seeing my photography style as well, visit my “Photoblog” on Instagram.